Motorola Product Pages

Responsive Web App

Reintroduce the Moto Product family under the Lenovo brand.

Role

Lead Interactive Designer

The Problem

Redesign the Product Description Pages (PDPs) for all Motorola products in North America and worldwide, that don't follow the long scrolling product page of their competitors.

Solution

A compact, flexible, modular web app that tells a unique story for each Motorola product and answer users' top questions that aid in their purchase decision.

Outcome

We launched across 21 regions, including China and Brazil with overwhelmingly positive feedback from our stakeholders worldwide. We also noticed an increase in the session duration a few months after we launched.

Case Study

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