BMW — My Car is Born

With the My Car is Born service, the BMW customer is therefore involved in the production of their vehicle at an early point.

This gives us the opportunity to forge an emotional bond between customer and car at this very early stage.

  • Role
    Senior Product Designer
  • Durection
    6 months
  • Outcome
    Launched initially across Germany and Europe to rave reviews from customers, and quick adoption of the service within the app