BMW Intelligent Personal Assistant

Access the BMW Intelligent Personal Assistant in your car or from your phone with, "Hey BMW."

Please reach out via email me at mrmikeymobile@gmail.com for access to this case study.

  • Role
    Senior Product & Conversation Designer
  • Duration
    6 months
  • Outcome
    We successfully completed the research, design and testing of the service before we launched. Unfortunately, the launch of the service was paused.
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