Alka Seltzer Plus

Responsive Web App

Receive product suggestions based on an interactive selection of your symptoms.


Senior Product Designer

The Problem

How does Bayer make the discovery of Alka Seltzer Plus products based on symptoms and not product packaging, easier and more engaging for consumers?


An interactive widget that displays symptoms using short videos and animations


Customer feedback after launch was was very positive, with an uptick in engagement and sales for Bayer.

Case Study

View Case Study